A team of professionals specialized in organic esthetics, with long experience in beauty centers or spas. Each staff member is personally trained and certified by Dr. Hakimova.


Dr. Joanna Hakimova

Founder of the NaturalBiolifting brand.

Graduated in Biology, PhD in human physiology, researcher at Moscow Academy of Sciences, she is one of the most expert and famous facialists worldwide, specialized in organic esthetics and natural treatments. She has created several methods of face and body manual sculpture, registered with an exclusive trademark. In 2006 she was honored as a scientific researcher with the Premio Internazionale Vivisalute, established by the city of Milan. She founded the Natural Biolifting center in Milan and is currently opening numerous centers throughout Italy and abroad. She is a guest on several tv shows as natural facelift expert. She has published three books: “Self-Lifting, come cancellare le rughe da soli” (bestseller), “300 e più rimedi naturali per ringiovanire viso e corpo” (Bestseller) and “Self-Lifting per lui”.

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Dr. Silvia Russo


Graduated in pharmaceutical biotechnologies, she joined the Natural Biolifting team in 2015 as a facialist and beauty trainer. She is also in charge of training colleagues in other affiliated centers of Natural Biolifting.



The directors of our franchisees are experts in their fields and we can guarantee their expertise though our training course and final exam.